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Analytic Services
euro.message LIVE, with its superior analytical tools and proven methods, provides marketers make better decisions on their marketing campaigns and perform these decisions on consumer contact strategies. It also helps to examine the results.
The decisions you make before, during and after every customer interaction is extremely essential to be successful on your marketing activities. You need to define your business objectives clearly and have a solid understanding of risks. Furthermore, you must know the interests of your consumers. You will have a great competitive advantage if you deliver individualized messages to your customers while keeping costs at mass-market level.
Organizations which can execute an integrated and customized strategy for each customer segment will drive great value for both business and the consumer. Nevertheless, on an account of lack of time and resources, marketers can not make an in depth analysis of their customer base and marketing practices.
euro.message services offer:
- Determine customers who are most likely to become valuable and concentrate on your acquisition efforts.
- Segment your customer base into significant and manageable groups. Therefore, you can adapt your messages and use your resources accordingly.
- Identify the interests of each segment and in what order they are most likely to purchase, to help drive up-sell and cross-sell strategies.
- Helps you take predictive steps in order not to lose your existing customers.
Using a range of predictive models and segmentation strategies, euro.message LIVE provides you to get to know your customers better and use right resources accordingly.
To know what customers want and when they want it is extremely essential for all marketers. In order to decrease marketing waste and raise marketing efficiency and additionally to have great competitive advantage, entrepreneurs should understand consumer behaviour and their choices. However, only tracking consumer behaviour and gaining information about them are not enough. Marketers should also know how to strengthen and act on the data that they have so that they will not spend a lot of resources on unprofitable consumers.
euro.message LIVE is a predictive modelling and analytics solution which provides you define your most valuable customer segments and predict the best marketing campaigns for all those segments. It helps you to answer all the necessary questions about strategic planning such as:
- Who is most likely to respond to our marketing campaigns?
- Who is our target audience?
- How much should we spend on marketing activities for each customer segment?
euro.message LIVE applies technological analytical models to your dissimilar marketing data in order to help you predict consumer behaviour and it improves the effectiveness of your multi channel marketing activities accordingly. Its open data structure allows you to merge all your marketing data, purchase and practice history and other third-party information into a unified data mart. Later on, it examines that information and offers the right project models related to segmentation, planning and maximum production.
Segmentation models
- Differentiate the most relevant consumers groups according to your particular criteria.
- Determine the consumers most likely to respond to your marketing activities.
- Predict the ROI by developing highest-value consumer profiles.
- Identify consumer segments based on their possibility to respond or act in a certain way.
- Generate consumer segments based on the tactics such as offer, creative, frequency and channel.
Planning and optimization models
- Identify the most relevant marketing tactics for each segment.
- Build a strategic plan for each consumer segment which focuses on the details such as how many times and at what frequency to contact with the customers, using which creative, offer and channel.
- Receive an inclusive test plan which defines test and control cells and calculates best sample sizes for each tactical recommendation.
- Build target audience lists in the most beneficial and practical formats.
- Allocate budget based on the estimated ROI for each marketing campaign.
Advantages of euro.message
- Predict the certain segment profiles to gain maximum profit.
- Improve future marketing results consistently.
- Don't overspend on unbeneficial customer groups.
euro.message presents advanced web analytics tools to its clients in order to use all the data beneficially that they have on their web site. Therefore, it provides you to answer all key business questions such as:
- How do I increase profits from my home page?
- How do I raise the number of leads to my web site?
- How do I appraise and optimize the effectiveness of keyword buys?
- How do I get better in product planning, pricing and promotion?
euro.message offers:
- Web analytics
- Data visualisation
- Search Engine Optimization
- Multi-variant and A/B testing
- Online questionnaires
- Data integration
Omniture SiteCatalyst
Ominture Discover
Omniture SearchCenter
Omniture Test&Target
Omniture Survey
Omniture Genesis
Campaign Management
To be successful you need tools which hasten your output, enlarge your reach, and supply actionable insight in order to perform intelligent marketing. For larger significance and ROI, you should have faultless access to consumer data and simple ways to leverage that data in your campaigns.
