In the past, an email marketer was a jack of all trades, designing their emails, coding them into HTML, setting tracking links and images, managing bounces, and setting up databases on their websites.

Nowadays, email marketing services like euro.message have launched tools that do all that mundane stuff for you. We manage your lists, give you signup forms, send welcome emails, handle double-opt-ins, set one-click unsubscribe links, and we even give you built-in HTML email templates (so you don't even have to know how to code HTML email anymore). All you have to do now is come up with good content, and click send.

• Most email programs now block all images in your HTML email by default. You've probably noticed how you have to right-click on an email, or push some button, to make images show display in the emails you receive. How should you design around that?
• Desktop email programs (like Outlook, Lotus, Eudora, and Apple Mail) have made great progress in standardizing the way they display HTML email. But now webmail services (like Yahoo, Gmail, and Hotmail) are getting more popular, and they have their own unique challenges. Two steps forward, one step back. What works and what doesn't in webmail clients?
• Spam filters are very sensitive to the content in your email. How should you write your content?
• There's so much spam out there, spam filters need their own spam filters now. They're called firewalls, and they block email before they even get to your recipients' spam filters, based on reputation. How do you protect your reputation?
• Spam laws require that every email marketer follow some very important rules now. If you break any of the rules, you can get your pants sued off. What do you need to include in every single email you send to your customers?
• Blacklists used to simply block email based on what server you sent from. Now, they scan the content of your messages, and they look for domain names that have been found in reported spam. Even if you've never sent an email campaign before, you can find yourself on a blacklist, if one of your reseller partners has been sending spam with your domain name in it.

euro.message is a web development company in Istanbul, Turkey. Our one, driving motivation is to "build tools that are Useful, Simple,Efficient.

Way back in 2003, we noticed some of our clients were trying to send out HTML email campaigns and monthly newsletters to their customer lists, but stuff kept breaking. They were rigging Microsoft Outlook "stationery", or trying to send ginormous PDF attachments. Images were missing, tables were broken, formatting was off. Their customers were complaining. They were exceeding their ISP bandwidth quotas. Bounces were out of control. Sheesh! It was a mess. They could handle design just fine. Even a little HTML coding. But it was the delivery part that they needed help with. See, to send HTML email properly, you have to set up a server to deliver in "Multipart-Alternative MIME format," then track bounces with "VERPs" and other geeky stuff like that (we'll go over that soon). So we built a simple little tool where they could log in, copy paste their customer list,copy paste their email code, and hit "send."

Thousands of customers from all over the world have discovered the simplicity of euro.message LIVE. Maybe if you find this guide useful, you'll give us a try, too (trust us, you'll love it).